Chris Cook

Chris Cook
President, Beacon Capital Management

Chris serves as president of Beacon Capital Management at Sammons Financial Group. He is a member of the company's senior leadership team.

In this role, Chris oversees the registered investment advisory (RIA) and turnkey asset management program (TAMP) channels of Sammons Financial Group. He leads the team furthering the company's business strategy by serving advisors and clients with comprehensive wealth management solutions.

Chris has years of experience in investment management. In 2000, he launched his own registered investment advisory firm, Beacon Capital Management, to provide next-generation investment strategies. He joined Sammons Financial Group in 2021 as part of the company's acquisition of Beacon. 

He holds a variety of licenses from FINRA. Chris is the author of the bestselling book, "Slash Your Retirement Risk: How to Make Your Money Last with a Simple, Safe, and Secure Investment Plan." He is a graduate of Bowling Green State University with a Bachelor of Science in business administration and a concentration in finance.